Mom's Touch MagicPung Ssai Burger & Chicken Review [Korean Food] - KOREAN FOOD REVIEW & RECIPE

Hello. Today’s new Mom’s Touch items are the surprise April releases Magic Poong Thigh Burger and Magic Poong Big Thigh Boneless. Just recently in March, they rolled out the Heodeokjuk Chef Collection. Then in early April, they even brought back the monthly re-release menu. They’ve been on a very busy schedule. This time, they collaborated with “broadcaster Kim Poong,” who’s been making a bigger name for himself as a “hack” cook than as a webtoon artist these days. Maybe that’s why it launched not as a Chef Collection, but as a full-on Hack Collection. As expected, the combination was beyond imagination. Let’s take a closer look at what these items are.

📋 At a Glance

Product names: Magic Poong Thigh Burger / Magic Poong Big Thigh Boneless / Magic Poong Beef Burger
Brand: Mom’s Touch (Kim Poong Hack Collection)
Price: Thigh Burger in-store à la carte KRW 6,900 · combo KRW 9,400 / Big Thigh Boneless Regular in-store KRW 15,500
Thigh Burger components: Thigh boneless patty, peanut butter + Poongchu oil (Kim Poong chili oil) sauce, som tam cucumber pickles, onion, mayo sauce, sesame bun
Big Thigh Boneless components: Boneless chicken, pineapple sauce, coconut flakes, sambal dipping sauce
Discount info: Mom’s Touch app coupons (4/7–4/20) — free combo upgrade for 2 burger items, Big Thigh Boneless Pepsi combo discount
Overall: Thigh Burger ★3.5 — a “weird food” item, but the flavor is decent; very polarizing / Big Thigh Boneless ★2.5 — pineapple is overly sweet, so it’s hard to recommend

Kim Poong Magic Hack Collection: Price and Key Features

This Kim Poong Magic lineup launched as a “Hack Collection,” with “genre-breaking” as the concept. Still, just like the Chef Collection, they released all three items: Big Thigh Boneless, Thigh Burger, and Beef Burger. They say it’s a gourmet lineup that delivers both surprisingly polished flavor and fun, despite the unexpected combinations. First, let’s check the prices.

Magic Poong Thigh Burger in-store price: à la carte KRW 6,900 / combo KRW 9,400
Magic Poong Thigh Burger delivery price: à la carte KRW 8,600 / combo KRW 11,600
Magic Poong Big Thigh Boneless Regular: in-store KRW 15,500 / delivery KRW 18,900
Magic Poong Thigh Burger Single Set (burger + chicken) delivery price: KRW 27,500

The pricing is pretty complicated and varied again, right? I went ahead and ordered the Thigh Burger Single Set for delivery. As for the Beef Burger, I’ll try ordering it separately later if I get the chance.

Key features of the Kim Poong collaboration burger

App Coupon Discount Info

If you use Mom’s Touch app coupons, you can buy them for less. With the free combo upgrade coupon for two Magic Poong burgers, you can get a combo for the à la carte price of KRW 6,900. They also provide two Magic Poong Big Thigh Boneless Pepsi combo discount coupons. The coupons are valid from April 7 to April 20.

Magic Poong Thigh Burger: What’s Inside

First, let’s check what comes in the Magic Poong Thigh Burger. Once you unwrap it, the familiar Mom’s Touch sesame bun and the big thigh patty stand out right away. The aroma is quite distinctive.

Peanut Butter + Poongchu Oil Sauce and Som Tam Cucumber Pickles

From the side, it looks pretty simple. If you look closely, you can see a brown sauce at the bottom. I thought it was something like gravy, but it’s apparently peanut butter sauce. Huh.

Burger King has released a peanut butter sauce burger before, and Frank Burger has done it too. So you might wonder what’s special here. However, with just that, it doesn’t quite feel “genre-breaking,” does it?

Let’s cut it in half and see what’s inside. On top of the chicken patty, you can see chopped vegetables mixed together like a sauce. It’s called som tam cucumber pickles.

Explanation of the exotic ingredient combination

For vegetables, it’s basically just onion and mayo. Under that, they mix the usual cucumber pickles with Thai-style som tam dressing. That creates a sweet-and-tangy flavor with some heat. So far, it’s still hard to picture how these elements will come together.

Features of the thick chicken thigh patty

Also, the peanut butter sauce is a slightly runny type. I wondered if something was mixed in, and it turns out they blend peanut butter sauce with Poongchu oil (Kim Poong chili oil). They say it adds sweetness and nuttiness, plus heat, and then the tangy pickles on top. Still, we’ll have to taste it to see how well it works.

Effect of the spicy, nutty peanut butter sauce

Magic Poong Big Thigh Boneless taste review

Magic Poong Big Thigh Boneless: What’s Inside

Next, let’s check the Magic Poong Big Thigh Boneless from the Kim Poong Magic lineup. As soon as I opened the package, I saw yellow Mom’s Touch boneless chicken topped with what looked like shredded cheese, plus a translucent sauce brushed over it.

Pineapple Sauce and Coconut Flakes

The smell was unusual, so I took a sniff. It had a slightly sweet, fruity aroma. When I checked, it was pineapple sauce. And what was sprinkled on top wasn’t shredded cheese after all. It was coconut flakes. This is truly hard to predict.

Comparison of burger ingredient combinations

Sambal Dipping Sauce

I assumed it would lean spicy, but it’s pineapple sauce plus coconut flakes. I’m curious, but also a bit worried. Meanwhile, the dipping sauce that comes with it is a spicy sambal, a traditional Indonesian sauce. Maybe it’s there in case the sweetness gets overwhelming, so you can dip it.

Magic Poong Thigh Burger: Taste Test

Now, let’s taste it. With half worry and half excitement, I took a bite. I could immediately tell it was a very complex flavor. You get sweet and nutty peanut butter, a hint of spice, and a heavy pickle aroma. Each ingredient has a strong presence.

Recommended menu picks by Mom’s Touch fans

Please Take Care of My Refrigerator: Kim Poong magic

Fresh, but Very Polarizing

Since the Thigh Burger is a “safe bet” flavor-wise, experimenting with it could be risky. Still, if you don’t have an aversion to pickles, the crunchy pickle texture, the juicy patty, and the unusual sauce combo may feel quite fresh. Also, the heat feels fairly mild.

Just because something is unique doesn’t mean it’s delicious. This one feels like it will strongly divide opinions. The pickle aroma is very intense. Plus, the unfamiliar som tam and chili oil notes make it less greasy, for sure. However, if you ordered expecting a typical peanut butter burger, it might be quite a shock.

Explanation of how the sauce carries the flavor

Hard to Recommend, but Surprisingly Well-Made for a “Weird Food” Item

Maybe because of the chili oil, the burger feels greasier than expected. I personally thought it tasted fine, but it’s not easy to recommend. If you recommend it to the wrong person, you’ll get blamed for it. You also have to consider peanut allergies. And if someone hates pickles, it’ll be tough to eat at all. That said, the overall ingredient lineup is bold, yet it works together fairly well.

Introduction to burger component details

Texture effect of the peanut butter sauce

Overall, it felt like a Thigh Burger with some of the usual veggies removed, then something like seasoned cucumber pickles added, plus a nutty and spicy sauce on top. If that doesn’t make sense, that’s normal. The flavor is that complicated. If you’re curious, trying it yourself could be a fun challenge. Personally, I thought, “It’s weird, but it tastes decent.” If it matches your palate, it may even feel impressively well-executed.

Magic Poong Big Thigh Boneless: Taste Test

Next is the Magic Poong Big Thigh Boneless, which I was even more worried about. I picked up a piece coated in sauce and tasted it right away. The sweet pineapple flavor was much stronger than expected, to the point that it genuinely surprised me. Still, since it’s a familiar flavor, it didn’t feel like “weird food” territory.

Introduction to the Magic Poong burger collection

A Chicken Take on Hawaiian Pizza

Of course, it’s not pure sweetness. There’s some saltiness mixed in too. However, just like Hawaiian pizza is famously divisive, this boneless chicken will likely split opinions for similar reasons. Personally, it really did feel like a chicken version of Hawaiian pizza.

Flavor balance with sambal dipping sauce

Even the Sambal Sauce Is Sweet-Spicy

Honestly, I also found myself wondering what role the coconut flakes play here. I tried dipping it in the sambal sauce, which is supposed to be spicy. It does have some heat, but it’s sweet-spicy. Also, the spice level isn’t strong enough to really cut through the sweetness.

Latest Mom’s Touch Magic Poong Thigh Burger visuals

Kids who like sweet flavors might manage it just fine. However, given how high the bar is these days for bold, stimulating flavors, it left a big question mark as to whether it can win over the average customer. Personally, I also found it hard to recommend.

Final Verdict

For both items, by “mainstream delicious” standards, they felt closer to “unique” than “tasty.” Still, compared with the Thigh Burger, which at least keeps the flavor in check, the boneless chicken was overly sweet. So it felt a bit disappointing, like it only borrowed the Kim Poong name. With that in mind, ordering just the Thigh Burger should be a perfectly safe choice.

The secret behind the Magic Poong burger sauce

Frequently Asked Questions

Q. How much is the Mom’s Touch Magic Poong Thigh Burger?

In-store, it’s KRW 6,900 à la carte and KRW 9,400 as a combo. For delivery, it’s KRW 8,600 à la carte and KRW 11,600 as a combo. If you use the Mom’s Touch app coupons (4/7–4/20), you can upgrade to a combo for the à la carte price.

Q. What does the Magic Poong Thigh Burger taste like?

It combines peanut butter + Poongchu oil (Kim Poong chili oil) sauce with som tam cucumber pickles. The result is a complex mix of sweet, nutty, spicy, and tangy notes. It’s very polarizing, but it’s fairly well-made for a “weird food” item. If you like pickles, it can feel refreshingly new.

Q. Do you recommend the Magic Poong Big Thigh Boneless?

With pineapple sauce and coconut flakes, it feels like a chicken version of Hawaiian pizza. The sweetness is too strong, so it’s hard to recommend. Even the sambal dipping sauce doesn’t do enough to rein in the sweetness. I recommend ordering just the Thigh Burger.

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Mom’s Touch MagicPung Ssai Burger & Chicken Review [Korean Food]