GS25 Hyeja Jipbap Jeyuk & Chicken Nanban [Korean Food]

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GS25 has given its flagship lunch box brand, Hyeja Jipbap, a full-change renewal, and the first product to come out of it is the one I’m reviewing today: the new Hyeja Jipbap Jeyuk & Chicken Nanban. “Hyeja” is Korean slang for generous, great-value portions, and “jipbap” means a home-cooked meal. The full name is Hyeja Jipbap Jeongseong Gadeuk Jeyuk & Chicken Nanban, and “jeongseong gadeuk” means “made with care.” The box is modeled on a baekban (Korean set-meal) restaurant spread, with two mains and a generous row of side dishes. The price is a bit on the high side, but it was a very filling meal. Let’s see what’s inside.

Table of Contents

📋 At a Glance

Product: Hyeja Jipbap Jeyuk & Chicken Nanban (full name: Hyeja Jipbap Jeongseong Gadeuk Jeyuk & Chicken Nanban)
Brand: GS25 convenience store lunch box (the first product of the Hyeja Jipbap full-change renewal)
Price: 6,500 won
Weight and calories: 480 g · 871 kcal
How to heat: 2 minutes in a 1,000W microwave; heating with the lid on is fine
Main components: 2 mains (jeyuk made with Korean pork hind leg, chicken nanban) + soy-seasoned pork over the rice + 6 sides (stir-fried jinmichae, rolled omelet, stir-fried kimchi, pickled chili peppers, yuchae namul, cucumber salad) + sausage + lunch box seaweed
Verdict: ★4.0 — a baekban-style spread in a box, with side dishes as carefully made as the mains; at 871 kcal, it is a bit heavy for a light meal.

Hyeja Jipbap Jeyuk & Chicken Nanban: Price and Highlights

This renewal is built on purchase data. GS25 reportedly reshaped its mains around popular choices such as jeyuk, chicken, bulgogi and hamburg steak. It also treated side-dish quality as the most important factor when shoppers choose a lunch box. The goal is to move away from lunch boxes where you eat the main and leave the sides, so that even the side dishes taste good. That is welcome news for side-dish lovers. Ha. The price is 6,500 won, which is a little high.

GS25 Hyeja Jipbap Jeongseong Gadeuk jeyuk lunch box

Chicken nanban with tartar sauce as a lunch box main

In total the box weighs 480 g and carries 871 kcal, so it is fairly hefty. The price is a little high for a convenience store lunch box. Still, with two mains, a meat topping over the rice and several side dishes, it really does live up to the “hyeja” name. For heating, the instructions say 2 minutes in a 1,000W microwave, and heating it with the lid on is fine.

Pickled chili pepper side dish with a zesty kick

What’s in the Box

Let’s check the lineup. Lift the lid and you will find a lot of compartments. Rice is spread across the lower left, the two mains sit on the right, and the side dishes fill the top row, each in its own section. It looks like a baekban restaurant table moved into a lunch box. A packet of lunch box seaweed is tucked in, too.

Jeyuk and the Soy-Seasoned Pork over Rice

The first main, the jeyuk (spicy stir-fried pork), is generously packed into the upper right compartment. Red gochujang (chili paste) seasoning soaks deep into the meat, and the portion is ample enough to feel like a plate of jeyuk at a baekban restaurant. It is not a huge amount in absolute terms. Still, it does not seem much different from a typical jeyuk lunch box. The cut is reportedly Korean pork hind leg.

Lunch box recommended for side-dish lovers

Over the rice lies a wide layer of pork grilled in a soy-based seasoning. I had assumed the jeyuk and the chicken nanban were the mains, so this is a nice point of difference. With bulgogi-style meat laid over the rice like a rice bowl, it feels like having close to three main dishes. The label says only “seasoned meat,” so I suspect it is hind leg as well.

Two mains and side dishes for a hearty meal

Chicken Nanban with Tartar Sauce, plus Sausage

The second main, the chicken nanban, is crispy fried chicken topped with yellow tartar sauce. True to the Japanese-style dish, it comes with plenty of sauce. Next to it sits a piece of sausage. Ha.

Lunch box price comparison for consumers

Home-Style Side Dishes

The side dishes are packed tightly along the top row. There is stir-fried jinmichae (seasoned shredded dried squid), a rolled omelet, stir-fried kimchi, pickled chili peppers, yuchae namul (seasoned rapeseed greens) and a cucumber salad, one per compartment. Picking among them is part of the fun. Overall, it is rice topped with soy-seasoned bulgogi, two mains in jeyuk and chicken nanban, and a range of home-style sides. Think of it as a full baekban set meal condensed into one lunch box.

Taste Test: Jeyuk, Chicken Nanban and Sides

Time to dig in. I microwaved it for 2 minutes at 1,000W, and the moment the lid came off, the aroma of jeyuk seasoning and soy-sauce meat rose together. The smell alone made me feel I could finish a bowl of rice in no time. I started with the jeyuk.

Starting with the Jeyuk

The jeyuk uses a spicy baekban-style seasoning with a touch of sweetness. Even though it is hind leg, the meat is cut fairly thin, so the texture was surprisingly tender. The seasoning is rich and the meat is soft, so it does its job as a “rice thief,” the kind of dish that keeps you reaching for more rice. Honestly, a generous portion of this jeyuk alone would be enough to carry a convenience store lunch box. Ha.

Convenience store lunch box made with care

Chicken Nanban and Sausage

This is a convenience store lunch box, so the chicken nanban was not as crispy as freshly fried. Still, the savory tartar sauce coated the chicken well, making it moist and tender. It is a little oily, as chicken nanban tends to be, but the seasoning is fairly strong, so it never got tiring. As for the sausage, it is fine as a snack to pick at when you want a little extra. I did wish for some fresh pickled cabbage alongside it, though.

Pork over Rice and the Side Dishes

I tried the bulgogi over the rice, too. The sweet soy seasoning had soaked well into the meat, and eating it together with rice felt like having a rice bowl. Ha. The meat was tender and the seasoning decent, so it paired well with the jeyuk.

Baekban-style lunch box that is easy for light eaters

Beyond the meat, some of the soy seasoning had soaked into the rice as well, and that turned out to be surprisingly good. Ha. Plain white rice with the side dishes is great too. But with a lunch box that seemed to offer only jeyuk and chicken nanban, this was an unexpected bonus.

Past the halfway point, the side dishes really come into their own. The jinmichae is sweet and chewy, the rolled omelet is soft, and the stir-fried kimchi and pickled chili peppers reset your palate between the rich mains. None of the sides plays a separate game. They seem designed to work with the mains.

Convenience store lunch box with a rich lineup

Final Verdict: Side Dishes as Carefully Made as the Mains

Personally, I could clearly feel that the care went beyond the mains to the side dishes. That said, at 871 kcal it is quite high in calories and the portion is large, so it may feel a bit heavy if you want a light meal. I would recommend it to people who find one main unsatisfying, people who like eating a variety of side dishes, and people who want the feel of a baekban restaurant spread from a convenience store. If you are curious about Korean baekban-style home cooking, this 6,500-won box is a handy way to try it.

Introducing a new convenience store lunch box

There were so many side dishes that I only realized after finishing that I had not eaten the lunch box seaweed. Ha. With this much in the box, you will not end up with leftover rice, so enjoy a hearty meal.

For GS25’s full-change renewal of its Hyeja Jipbap lunch boxes and the first product it launched, see the (Korean source) Money Today report on GS25’s lunch box full-change renewal.

Frequently Asked Questions

Q. How much is GS25’s Hyeja Jipbap Jeyuk & Chicken Nanban?

It costs 6,500 won. The box weighs 480 g with 871 kcal, and it holds two mains (jeyuk and chicken nanban), soy-seasoned pork over the rice and several side dishes.

Q. Does the Hyeja Jipbap Jeyuk & Chicken Nanban lunch box taste good?

Personally, I could clearly feel that the side dishes got as much attention as the mains. The jeyuk had a rich, mildly sweet and spicy seasoning that works as a rice thief, and the chicken nanban was moist with tartar sauce, though not as crispy as freshly fried. At 871 kcal, it may feel heavy for a light meal.

Q. How long do you microwave it?

Microwave it for 2 minutes in a 1,000W microwave. The instructions say heating it with the lid on is fine.

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