BHC Alssaqking Review: Thin-Coated Chicken [Korean Food]

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BHC’s new menu item today is Alssaqking, which launched on October 22, 2026. It is the newest entry in BHC’s King series, following Matchoking, Kwasaqking and Soy Garlic King. This one is fried chicken in a thin coating flavored with chili pepper, onion and green onion, and it comes with two dipping sauces, Maepssa Sauce and Pasaq Sauce. One whole chicken costs 22,900 won at the standard price. The Soy Garlic King I reviewed not long ago was a seasoned soy-garlic chicken that stayed crunchy to the end, so I was quietly curious how this unseasoned chicken, which you dip in sauce, would taste. Let’s find out what it’s all about.

Table of Contents

📋 At a Glance

Product: Alssaqking (thin-coated fried chicken with two dipping sauces)
Brand: BHC (new menu in the King series)
Price: 22,900 won for one whole chicken at the standard price (25,900 won on delivery apps)
Calories and sodium: 276 kcal and 432.5 mg of sodium per 100 g
Availability: launched October 22, 2026
Included sauces: Maepssa Sauce and Pasaq Sauce (2 dipping sauces)
Main components: fried chicken in a thin coating with chili pepper, onion and green onion flavor + 2 dipping sauces (no boneless option)
Verdict: ★3.5 — a light, crisp fried chicken whose flavor you change with two sauces. It can taste a little bland without them.

Alssaqking: Price and Highlights

This menu was planned in a different style from the earlier King series. BHC reportedly developed it to strengthen its thin-coated fried chicken, which had a relatively small share of the lineup. I was curious about the pungent-and-crisp concept, so I ordered it right away. Ha. Here are the prices.

Alssaqking whole chicken : standard price 22,900 won / delivery app 25,900 won
Alssaqking Combo (5 pieces each of wings, drumettes and drumsticks) / 3&7 Combo : standard price 25,900 won / delivery app 27,900 won
Alssaqking Wings (10 pieces each of wings and drumettes) / Sticks (10 drumsticks) : standard price 25,900 won / delivery app 27,900 won

It feels a bit pricey, but one whole chicken in the low 20,000-won range is an ordinary price for a new franchise menu these days. There is no boneless option, so keep that in mind. The nutrition information is about 276 kcal and 432.5 mg of sodium per 100 g.

The key to this menu is the two dipping sauces that come with it. Maepssa Sauce is a spicy sauce with a fire-grilled aroma and a touch of sweetness, while Pasaq Sauce puts green onion and cheongyang chili (a hot Korean chili) in a creamy base. One is spicy and sweet, the other creamy with a pungent kick, so alternating between them looked like fun.

The fun of dipping fried chicken in sauce

What’s in the Box

Let’s take a quick look at what comes in the box. Open it and the fried chicken in its thin coating sits there, golden brown. Unlike BHC’s other King series menus, it isn’t thickly coated with sauce or seasoning. The coating is thin, so you can see the grain of the chicken meat.

Comparing a crisp coating on fried chicken

A Thin Coating with Chili, Onion and Green Onion

BHC says the coating carries the flavor of chili pepper, onion and green onion. Look closely and small flecks are embedded in the batter, which makes it feel clearly different from ordinary fried chicken. Because it is thin, the style emphasizes a coating that shatters crisply.

Chili, onion and green onion in the coating

This time I ordered the whole-chicken menu as is. True to BHC, the amount felt quite generous. As with menus like this, I didn’t expect the taste to differ sharply between the dry breast and the oily leg, so it wasn’t a burden. Ha.

A menu with strong chili and green onion flavor

Fried Chicken You Flavor with Sauces

Overall, it is fried chicken in a thin coating with chili, onion and green onion flavor, served with Maepssa Sauce and Pasaq Sauce so you can enjoy it to taste. Think of it as plain fried chicken whose taste you change with the sauces. The coating on its own also seems likely to taste good.

Comparing seasoned chicken and spicy fried chicken

Taste Test: Thin Coating, Two Sauces

Now let’s taste it. First I tried one piece with no sauce. The thin coating shattered crisply, and a faint pungent aroma of chili and green onion rose up. Because the coating isn’t thick, the plain, savory taste of the chicken itself came through clearly.

The Coating and Each Cut

Unlike the thick coating of the BHC chicken I used to eat, this coating is very thin yet very crisp, and I liked that quite a lot. It carries a hint of aromatic vegetables and is lightly seasoned. If you like chicken that isn’t heavily seasoned, eating it at about this level would be fine.

On the other hand, if you prefer a thick coating and chicken that is a little salty and greasy, it may taste slightly bland. Maybe that is why two sauces are included. The feel also differs a bit by cut. The dry, breast-like parts, the wings with little meat and the oily legs each tasted slightly different. The breast side in particular felt a bit bland.

Dipping into Maepssa Sauce

I started with Maepssa Sauce. It is a spicy-sweet sauce with a faint fire-grilled aroma, so it did feel a bit like eating seasoned chicken. However, the heat is more distinct than I expected. Paired with the plain fried chicken, some people may find the balance quite good, while others may find it too spicy.

Review of plain fried chicken without seasoning

Comparing the strengths of seasoned and fried chicken

Dipping into Pasaq Sauce

Pasaq Sauce was, for me, the highlight of this menu. Green onion and cheongyang chili in a creamy sauce make it rich, with a pungent note that lingers at the end. It tastes like green-onion chicken turned into a sauce, so green onion lovers will likely be especially happy.

Features of fried chicken eaten without sauce

Review of fried chicken and sauce combinations

Maepssa Sauce alone is a bit spicy, and Pasaq Sauce alone feels somewhat one-note, so I recommend dipping into both evenly. Ha. Still, if you skip the sauce and eat mainly the oily legs, I think it would pair cleanly with beer.

Final Verdict: A Light Fried Chicken You Flavor with Sauces

Personally, I think this menu gives BHC’s King series, which has centered on seasoned chicken, a new choice in light, thin-coated fried chicken. The coating carries a faint chili and green onion flavor, and alternating between the spicy-sweet Maepssa Sauce and the creamy, pungent Pasaq Sauce was clearly fun. Among the recent King series menus, it felt closer to a classic market-style fried chicken. Ha.

Because the coating is thin and mildly seasoned, it can taste a little bland without sauce, so tastes will probably differ, and the lack of a boneless option was almost the only letdown. If you are comparing the King series, this is the one you season yourself by dipping. I recommend it to anyone who likes light fried chicken, chicken with dipping sauces, or the flavor of green onion.

News of BHC’s Alssaqking launch, built on chili pepper, onion and green onion, is available in this (Korean source) Special Times report on the launch of BHC’s Alssaqking.

Frequently Asked Questions

Q. How much does BHC Alssaqking cost?

One whole chicken costs 22,900 won at the standard price and 25,900 won on delivery apps. The Combo and 3&7 Combo (5 pieces each of wings, drumettes and drumsticks) cost 25,900 won, or 27,900 won on delivery apps. Wings and Sticks are priced the same.

Q. Does Alssaqking taste good without any sauce?

It is mild and savory. The thin coating shatters crisply with a faint aroma of chili and green onion, and the chicken’s own flavor comes through. However, the breast side felt a bit bland on its own, which is where the two sauces help.

Q. Is there a boneless version of Alssaqking?

No, there is no boneless menu. The lineup is a whole chicken, Combo, 3&7 Combo, Wings and Sticks, and the missing boneless option was almost the only letdown for me.

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